How We Handle Your Data
Effective Date: May 21, 2026.
Trust drives local business. You expect it from your customers. We expect it from our clients. This privacy policy outlines exactly what happens when you visit wichitalocalseo.com, submit a contact form, or ask us to audit your Google Business Profile.
We wrote this in plain English. Legal jargon hides the truth. We prefer transparency.
Read this document carefully. It explains your rights, our responsibilities, and the exact mechanisms we use to process your information.
The Information We Collect
We gather two distinct types of data. Information you hand us directly. Information our website collects in the background to keep our systems operational.
Data You Provide Directly
When you reach out for a map pack analysis or a local SEO audit, you fill out our contact forms. You give us specific details about your Kansas business.
- Your Name: We need to know who we are talking to.
- Email Address: We use this to send your audit results, deliver our newsletter, or reply to your specific questions.
- Business Name and URL: We require this to check your current local search visibility. We use it to audit your NAP consistency across local directories.
- Phone Number: You provide this if you want a direct call about your campaign strategy.
We only ask for what we actually need to evaluate your Wichita business presence. Nothing more.
Data We Collect Automatically
Like every functional website, our server logs basic visitor information. This happens the second you land on our homepage. This data includes your IP address, browser type, device type, and the specific pages you visit.
We track how long you stay on our local SEO guides. We look at which internal links you click.
This is not about tracking your personal life across the internet. It is about understanding what content solves real problems for business owners.
Why We Need This Data
We do not collect data just to hoard it. Every piece of information serves a specific operational purpose.
First, we use your contact details to communicate. If you request a citation audit, we email it to you. If you ask a question about review velocity, we answer it directly. We use your business information to run baseline ranking reports before we ever pitch you a service.
Second, we use analytics to improve content quality. We monitor which guides get the most traction. If our article on optimizing your Google Business Profile Q&A section gets high engagement, we know to write more advanced tactics on that topic. If a page has a high bounce rate, we rewrite it. Your anonymous browsing behavior directly shapes the resources we publish.
We never sell your personal information. Zero exceptions.
Data brokers have no place here. We build our business by ranking local companies on Google Maps, not by peddling email lists.
Cookies and Tracking Tools
Our website relies on cookies. These small text files sit on your device and help our site function properly. You can block them in your browser settings, but doing so will break certain features on our site.
Functional Cookies
These keep the website from breaking. They remember your basic preferences. They ensure our contact forms submit securely without timing out. They are strictly necessary for the site to operate.
Analytics Cookies
We run Google Analytics and Google Search Console. These tools give us high-resolution visibility into our site performance. They tell us if visitors find us by searching for Wichita map pack ranking or general Kansas SEO services.
Google processes this data anonymously. We look at aggregate trends, not individual user profiles. You can opt out of Google Analytics tracking through your browser settings or by installing the Google Analytics Opt-out Browser Add-on.
Data Retention Policies
We keep your data only as long as necessary to fulfill the purposes outlined in this policy.
If you submit a contact form but decide not to hire us, we retain your email and audit data for twelve months. This allows us to reference your baseline metrics if you reach out again later. After twelve months of inactivity, we purge your contact details from our active lead database.
If you become an active client, we retain your business data, reporting metrics, and communication history for the duration of our working relationship. Once a contract ends, we archive the data for tax and legal compliance purposes for up to seven years.
Third-Party Services
We operate a lean agency. We share necessary data with trusted third-party platforms that make our business function. We vet these providers carefully.
- Hosting Providers: Our secure servers store website data and process form submissions.
- Email Services: We use professional email clients to route and store our communications with you.
- Analytics Platforms: Google Analytics processes our traffic data to help us refine our content strategy.
- SEO Tools: We occasionally input your business URL into industry-standard local SEO software to generate your initial audit reports.
These providers operate under strict privacy protocols. They cannot legally use your data for their own marketing campaigns.
Your Control Over Your Data
You own your personal information. You dictate what happens to it.
If you submitted a contact form last month and now want us to delete your email from our system, just ask. We will wipe it.
- Right to Access: You can request a complete copy of the personal data we hold about you.
- Right to Correction: You can tell us to fix inaccurate business details in our records.
- Right to Deletion: You can instruct us to erase your contact information entirely.
- Right to Opt-Out: You can unsubscribe from our local SEO newsletter at any time by clicking the link at the bottom of the email.
We process these requests within five business days. Real people handle our inbox. You will not get an automated runaround.
How We Protect Your Information
We secure our website with standard SSL encryption. Any data you submit through our forms travels through an encrypted tunnel.
We restrict internal access to our client databases. Only agency personnel who actively work on your local SEO campaign can view your specific business details or Google Business Profile access credentials.
No system is completely impenetrable. We take aggressive steps to prevent breaches, but we cannot guarantee absolute security against determined malicious actors. We promise to notify you immediately if a data breach ever compromises your contact information.
External Links
Our local SEO guides often link out to Google Business Profile documentation, citation directory sites, or local Wichita business resources. Once you click those links, you leave our site.
We do not control their privacy practices. Read their policies before handing over your data.
Policy Updates
Search engines change. Privacy laws evolve. We update this policy when our data practices shift.
We will post the revised version here and update the effective date at the top of the page. We do not send mass emails for minor typographical updates. Check back occasionally if you want to stay informed about how we handle data.
Contact Us About Privacy
Questions about this policy belong in our inbox. We welcome the scrutiny.
Email us at [email protected]. Include “Privacy Request” in the subject line. We monitor this address daily and respond promptly.
Your privacy is not an afterthought. It is a baseline requirement for doing business together.